Don't be Fooled by Greenwashing!

On this April Fools' Day, don't be fooled by greenwashing! Greenwashing refers to advertising and marketing claims that make a product or company appear more environmentally friendly than it actually is. When a product has a big leaf or a natural-looking label, how can you tell who's really telling the truth?

Check the ingredients! Be on the lookout for creepy stuff like Sodium Lauryl Sulfate, formaldehyde, parabens, PEGs and synthetic fragrances. I know, it's a lot. Make it manageable by starting with one product you use regularly.

Check the rating on http://www.ewg.org/skindeep/ where specific concerns for each ingredient are listed, i.e. does it contain skin allergens, potential carcinogens or hormone disrupters? Another good resource is https://greenbeautyteam.com/toxic-ingredient-glossary/ Small, sustainable steps add up to a better, healthier future for you, your family and the earth. Start today!